Nature provides absolutely everything we could possibly need; from ailment remedies to nutrients. So it makes sense that it also provides everything we need to keep our skin supple, healthy and glowing.
Walking into the Crafted Cosmetics studio, your senses are taken to another world. Inhaling the various fragrances, essential oils, and spices used to produce their unique, natural beauty range gives you more than a small indication of what you can expect from their products. Turmeric and African Ginger, two of their preferred ingredients, are grown locally on the farm on which they operate. A quick glance around the garden and you can pick out where the plants have grown before being harvested and whisked away to be dried and turned to powder.
From the emulsifying of the oils to blending the crèmes, keeping things local is part of the mantra of Crafted Cosmetics.
A company that started in the kitchen has now been expanded to a cosy Alkmaar based studio. Everything is done on site. While it might be a small operation, each product is handmade and carefully packaged. Crafted Cosmetics is inspired by nature as well as by traditions which run in Wendy’s family. It wasn’t intended to become a company, but after the success of a pop-up market at Rosemary Cottage, the products grew in popularity.
Wendy, who is the founder, is the person to talk to when you want to learn about new products; with her background in herbalism, new recipes are her forte. Megan is the Marketing guru who also plays a big role in the refinement of the production process. Lisa is the creative mind behind the branding of the products and is responsible for the design of labels, logos and brochures. Kea, the recently employed hands on member, is there to help with the manufacturing process and packaging.
Megan is ardent when it comes to animals and she is keen to inform people about the cruelty that many don’t know is still a part of the cosmetic industry. Crafted Cosmetics is completely against animal testing. They stringently test all of their new products on themselves, leaving you 100% certain that each product is safe to use.
Placing quality before quantity, while they might not be producing hundreds of products each month, their commitment to quality means they are competing with the big manufacturers nonetheless.
Beauty without cruelty, sustainability and working towards using only organic ingredients as far as possible, Crafted Cosmetics is unlike any company you will find in the Lowveld. They are intensely driven by their values and their passions, something that is often lacking in this modern world where money is king. They choose to work with the community and help women in particular to grow and to become independent cosmetic creators in their own right. Focusing on working together with like-minded people gives the organic cosmetic industry an opportunity to grow.
To them, a challenge is a blessing. Seeing a beauty product in the shops and then recreating it using only organic products is something that Megan relishes. The beauty industry is not an easy one in which to thrive, but these ladies are doing it their own way. They are proof that you can make a difference, and their impact is going further than skin.
As Wendy says, we are all going to age. You can’t magically turn back the clock and while you can take good care of your skin and slow down the process, you can’t stop it. What you can do however is to look beyond what the media says about ageing and embrace your changing form. Wrinkles and grey hair are beautiful, they tell a story of your journey.
Crafted Cosmetics is not just about bringing healthy products to the beauty industry and encouraging women to have a more positive body image, they are also big on sustainability. For this reason, they try to keep things local and as far as possible they try to trace the origins of ingredients to see if they were sustainably harvested. Frankincense is one of their more commonly used essential oils and through plenty of research they have made sure that their source, based in the Middle East, practices sustainable manufacturing. For Crafted Cosmetics, this also means that they can manufacture their frankincense products all through the year instead of producing only limited editions.
There is plenty of illusion connected to the industry, but Crafted Cosmetics is working to avoid that. You are guaranteed to be getting a product that is great for your skin, soothing for your soul and exceptional for the environment.
Before you buy your next skin care product from a big name, rather try Crafted Cosmetics. I promise you won’t regret it!
Ask for an Eco-Discount Card when buying their products and save on your future purchases!
You can buy Crafted Cosmetics soaps, scrubs and crèmes at the monthly Bagdad Market and the monthly Kuzuri Home Grown Market as well as at Earth & Soul and Earthwise at Ilanga Mall and at Mopani Pharmacy. Orders can also be placed through their website or their Facebook page and they will deliver locally for free.
Their design work is done by the talented Gecko Hill Consultants and marketing is handled by Pepper Studios.